Greatra Mayana

Career & Employment Opportunities

John (Jack) Felton Describes Crucial Issues Facing the Public Relations Profession

I think we’re back to that very critical issue
of truth. That’s how ENRON got in trouble, that’s how
many companies and organizations got in trouble. They don’t tell the truth to the shareholders
and to their employees. And I found through all kinds of experiences
that you’re always better off if you tell the truth. Now sure, there are ways, to tell the truth
and there are ways to inoculate the audience as some people call it by telling them ahead
of time what they’re going to tell them and everything else. But I think if you basically tell the truth
as you best can, you’re going to succeed.

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