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LinkedIn Profile Tips for Job Seekers (5 TIPS TO STAND OUT)

Jennifer Tardy: In this video, I’m going to
give you five yes, five tips to optimize your LinkedIn profile, so that it stands out among
all of the competition. And at the end of this video, as always, I’m
going to share with you my personal favorite, a Black Career Success bonus tip. So stay through to the end, because you don’t
want to miss this one. If you are looking for career advice, to help
you land your dream opportunity, then subscribe to this channel, and hit the notification
bell, so that every time we upload a new video, you’ll be one of the first to be notified. Recently, LinkedIn invited me to be a part
of a cohort of coaches, and professionals to review LinkedIn profiles and as a cohort
we were able to go through thousands of profiles. So trust me that the advice that I’m giving
to you, if you listen to it, it’s really going to help you stand out. So let’s get started. Tip number one, have a great photo in your
profile. And so when I say have a great photo and your
profile, it means that it needs to be professionally shot. You need to have a solid background. This is not a solid background. You need to be face forward. You need to be looking into the camera. Be well groomed and please, place that smile
on your face. Got it? So that is your profile, and whether or not
it is supposed to happen, recruiters, look at your pictures. Just know that. Tip number two, have a great headline. Now, most people opt to just use that wonderful
real estate on your profile. So just reiterate your job title. Who wants that? Think about the notion of a headline in a
newspaper. That headline in your newspaper is supposed
to tell you what you’re about to read about, and it’s supposed to attract you to even want
to read about that column in the newspaper. That’s the same thing a headline in a LinkedIn
profile is supposed to do. So in order for you to make a dynamic headline
for your LinkedIn profile, consider these options. The first option is think about your top competency. Are you a great leader? Are you a great listener? Are you a great thought partner? Think about a competency. You think about it, Industry Buzzword. So for instance, you are a great thought partner,
you have a lot of business acumen, or you have a high level of business acumen. You’re a leader, things like that. You need to be able to have those words within
your LinkedIn header. Also, for your header, think about where you
have most of your experience. Is it in digital advertising? Is it in recruiting? Is it in sales? And you want to make sure that somehow in
your header, you put that information in there as well. And then finally consider adding a personal
touch. So I used to, on my LinkedIn profile, I used
to say that I’m also a beach enthusiast or I’m a writing addict. So writing is a little easier to use because
it’s quasi-personal, quasi-professional. So, check out my LinkedIn profile. I have the link below in the comment section
for some ideas of what could be used as a header. And while you’re there, connect to me on LinkedIn. Just so I know that you visited the page. Tip number three, are you accomplished? Then say so. Through out your LinkedIn profile, the goal
is to tell a story of how accomplished you are. Whether you add accomplishments, in your experience
section, so what did you make better at that company because you were there? And you can also add accomplishments in your
education section. So for instance, did you graduate with honors? Did you receive any sort of awards or accolades
for anything that you did while working on your degree or your certifications? You can also add accomplishments in your summary
section as well too. So use any opportunity that you can to just
talk about … you’re not bragging on yourself. You’re telling different facts about you that
you did this, you change this, you improved this, you made something better than what
it was before you got there. And for that you were either recognized, you
were tapped for more opportunities, things of that nature. If you have accomplishment, say it. Now, side note, on your resume, do you add
accomplishments there? If you do or if you don’t, let me know in
the comments section, I’m really interested to know because most of the people that come
to me typically have no accomplishments listed. So I want to know what you have going on your
own resume and your profile. Let me know in the comments. Tip number four, use bullet points. Do not have long paragraphs in your LinkedIn
profile. Just like your resume, recruiters aren’t going
to read it. They don’t have that much time to read through
long paragraphs and bullet points are more eye catching, and it helps to keep you just
as crisp and concise in your messages about who you are and what you’ve done. Bullet points, no paragraphs. Got it? Tip Number five, increase your recommendations. Recommendations on your LinkedIn profile are
an easy way for recruiters and managers to be able to know that people see stuff in you. And the more recommendations that you have
from people who have worked with you in your current company or past companies, the more
it just makes you shine as a perspective job seeker. So in order to get more recommendations, give
more recommendations, and also solicit recommendations. It is completely acceptable. So especially if you know that you’re about
to start your job search, give a few recommendations and then say, “Hey, would you mind giving
me a couple of recommendations as well? I’m currently on my job search and the more
recommendations I have, the better I look.” So make sure that you solicit, and you give
recommendations as well. You knew that I was coming back for the Black
Career Success bonus tip, right? So this bonus tip today, I’ve already mentioned
in my first tip, but I am going to specifically emphasize this in the bonus, as a person of
color. When you get your picture taken, be sure to
smile. Now they’re all … You’ve heard a lot about
unconscious biases, stereotypes of people thinking that black women are … you have
the angry black woman, you have the angry black man and sometimes in our own non verbals,
by not smiling, it doesn’t mean that you’re angry or upset, but the person looking at
your photo, perceiving you, you don’t want to leave it open for question on what your
temperament is like. So putting a smile out there, maybe even showing
your beautiful pearly whites that will truly help you to navigate some of those unconscious
biases from people looking at your photo, and continue to stand out among other job
seekers, so it hurt. Give that small a try. Hey, listen, if you are looking at this video
and you’re trying to polish up your LinkedIn profile then to me, it must mean that you’re
on your job search. And so if you’re on your job search, check
out my other video, my other video that talks about seven job search strategies. You want to make sure that you’re well prepared,
and that you know, with step by step you need to do to stand out, where to go to apply for
jobs. And how to network and all of that great stuff. Don’t even waste your time trying to research
it, I’ve already put it in a video for you. Just check out that video. The link is going to be below as well. So now that your profile is off to a great
start, you probably want more tips and tools. So I have a free guide for you, it’s called
21 pieces of advice for the black job seeker, and the link to it is below. Be sure to check it out because it’s going
to give you a myriad of tips, and tools and tricks to help you to navigate your full job
search. Check it out. So now that we’ve gone through all of these
tips on how to maximize your LinkedIn profile, what is the first thing that you just know
that you need to do? That you had way off on your LinkedIn profile. Tell us in the comments section below. I’m really interested in hearing this from
you. Hey, did you know that LinkedIn actually provides
more tools, to help you to get ready for your job search, or to help you throughout your
job search? I have a video on that as well too, and that
video is called LinkedIn job search tools, must haves. It’s tools that you must know about throughout
your job search. So I’ll put the link below for you just for
you so that you can see it too, be sure to watch that video. So until next time, I’m Jennifer Tardy, your
career success coach. You are watching Black Career Success channel,
and I will see you next time. Take care.

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