Greatra Mayana

Career & Employment Opportunities

Using Social Media for the Job Search, Part 2

>>Robb Sewell: There
is no doubt that Facebook is the most
popular social media outlet on the market today. As of May 2012, there are
over 900 million users on Facebook throughout
the world, 152 million are in the United States alone. Now, while Facebook really
isn’t geared for social– for a job search there are some
opportunities there that exist that you should be aware
of as a job seeker. First, one thing that you can
do is you can let your Facebook friends know that
you’re on the job market. Post on your wall that
you’re looking for a job. Send them a private message. They may be aware
of job opportunities that you may not otherwise
normally find out about. Just a little story of
someone that found a job as a result of Facebook. A couple of years
ago I was looking to hire a communications
assistant. It was a part-time position,
so I posted on my wall, my personal wall on
Facebook that I was looking to hire someone and an old
colleague of mine, Christine, from the University of
Pennsylvania saw my post and reached out to me. She inquired about the
job, we started talking and I brought her in
to meet the managers at the Heldrich Center
and they loved her. We decided to make her a
job offer and we worked out an arrangement so
that she can perform all of her duties remotely so
that she can continue to care for her young children
yet get her feet back into the workforce,
back into the workplace. It has been a mutually
beneficial arrangement that has really exceeded
all of our expectations. You should also be aware that Facebook has an application
that’s called BranchOut. BranchOut, at this
point in time, numbers about 11.2
million monthly users and it provides job listings. It provides over 3 million
job listings and listings of over 20,000 internships. It is very similar to
Linkedin in many ways. You can see the connections
in your network. You can find job opportunities. You can promote yourself. You can also see job openings at your Facebook
friends’ companies. So it’s just, it’s just another
resource that’s out there for you as a job seeker to
explore and possibly consider in addition to Linkedin. Lastly, let me just
stress the importance of projecting a positive
image on Facebook and on all social media
no matter what you do. As a job seeker, you know the
job market is frustrating. The job-seeking process
is frustrating, but please do your best to avoid
bashing others via social media. Avoid negativity at all costs. Avoid using Facebook as a forum
to vent about your job search. I’ve seen this done many times
and it can be detrimental to you as a job seeker. As we’ve mentioned before,
employers are turning to social media to
find information about their jobs–
their job candidates. So, there’s a possibility
that an employer’s going to see this– these,
these posts that you– that you have written. So, at all costs project
a positive image online and on social media
at all times.>>Nicole Corre: And on that
note, I actually have an example of a young woman
we’ll call Matilda for this exercise although
that’s not her real name. One of the tips I give
my friends when any of them are starting
a job search or anyone first is
to Google yourself. Because once you Google
yourself that’s, you know, the first more cursory way
employers are going to try to search for information
on you. Sometimes that’s all
they’re going to do. So, you just want to
know what pops up. When I was looking for a job
back in 2004 before Facebook and Twitter were all the rage, employers did often
just Google people. And I was actually up
against another candidate for a position. We were in the final round
of the recruiting process and we were neck and neck. They couldn’t decide, the employer couldn’t
decide who to hire. We were basically identical
in every way, great grades, great resume, interviewed well. So, at the last second they
decided to Google both of us and the young woman that we
would be replacing Googled each of us. For myself, they didn’t really
find anything beyond some high school track race results and some honor society
activities in college. However, Matilda had a blog and Matilda’s blog was
the first thing that came up under Google search of her. And it was all about people
that she didn’t like in college, her roommates, just filled
with negative things. And it wasn’t anything
scandalous that would keep you from getting a job or
anything that really was, you know, illegal or horrible. But, at the same time it was
negative just as Robb said. And obviously an employer’s
not going to work with someone who seems like they’re
misanthropic and doesn’t like people. So, just think about things
like that when you’re posting on social media and
Google yourself to see if that’s the image you want
to project to your employers that are going to search you. And just, you know, a few notes
about Facebook and privacy. You know, there are some stories
now about employers asking for your Facebook password so
be wary of things like that. Make sure you don’t give out
your password because that is against Facebook’s
privacy policy. And you know, you just want
to consider things that– you might want to set
different privacy settings so people can see certain
things and not others. Or you might just want to
disengage your Facebook profile from your professional
life as much as possible such as using a first
and middle name and not really your last name
or just hiding your profile so people who just Google
search you can’t view it. And this brings us to Twitter. Obviously, the third
in this trifecta of media we’re talking about. Twitter has 140 million
active users and 40 million of those are in the U.S. As most of you know it’s a micro
blogging tool that is, is limited to 140
characters per Tweet. So, it challenges you to be
short, sweet, to the point. Twitter’s a great
opportunity to brand yourself. You might use it to connect with
other experts in your field, bloggers that you enjoy reading, people you follow you
can Tweet directly at and maybe they’ll answer you. So, you know, you might
consider it not only a way to post a Twit pic
of what you had for lunch that was so awesome. But, you might also want
to check out, you know, a blog that someone posts and
comment back to that person on it and see if you
can engage in a dialogue and establish yourself
as an expert. Critically important
to using all of these social media tools
is don’t be shy about the fact that you’re looking for a job. When you are looking
for a new opportunity, blast it on all your networks
even though you might separate your Facebook and your
social and personal life from your professional life,
it still is good to help — good to let your networks
know that you’re looking for a new position because
you never know what could turn up as we, you know,
showed you earlier through the example
of Christine. [ Silence ]>>Robb Sewell: Here’s one of
my favorite stories of someone who successfully used
social media to find a job. Jessica was a student
at NYU who dreamed of one day moving
to San Francisco. So, she took to social
media to let people know that this was her,
her desire, her dream. On March 9, 2011, she posted
a blog about her job search and her desire to
move to San Francisco. She then Tweeted a
link to that blog post to her followers on Twitter. That very same day
one of her professors at NYU noticed her Tweet
and then re-Tweeted it to his 50,000 followers
in Twitter. Within two hours
of his re-Tweet, Jessica had received
interest from six companies that were very curious about
her and wanted to talk with her about their job openings. Jessica then began
discussions with those companies and scheduled a series
of interviews for late March of 2011. By April 5th, she had received
a job offer and started that job in June of 2011. Clearly, social media
does have its advantages. [ Silence ]>>Robb Sewell: Finally,
we’re going to wrap with a quick discussion about
some other social media tools that you might want
to keep in mind as you continue your job search. One thing you might want
to consider is starting and maintaining a blog as a way
to promote your, your knowledge, your expertise, your wisdom. Share it with others. You also might want to
consider starting a Wiki. A Wiki is another form where
you can present your resume, writing samples, presentations,
things that promote you and your abilities
as a job candidate.>>Nicole Corre: And, of
course, there’s also videos. You probably know about YouTube and you probably have the
ability especially if you have, you know, a laptop
with a built-in camera to shoot videos of yourself. It might be a good
idea just to try that as a new way
to reach people. Record a video about yourself
talking about your interests, your abilities, displaying
possibly some work you’ve done, and be innovative. You know tell people what you’re
about, what you’re looking to do and send it around. So, you — if someone sees
it and maybe, you know, it’s a good way to
introduce yourself to people beyond
just posting a resume or a profile that’s
static on some Web site. And if you have any questions
you can email the Heldrich Center at [email protected]
and we’d love to hear from you. So, thank you. [ Music ]

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